The first time I watch this commerical was on the AXN Channel in Cable TV (AXN is one my favourites). I was so awe-struck by the fabulous music, the concept, and the final transition from a robot to a man – the message Sony trying to convey.
It always is this final moment that reveals the whole plot of the commercial itself that catches the fascination of viewers to review it over and over again. I think it’s these almost-magical plot twists that makes a commercial from marvellous to masterpiece.
It is with my greatest respect and admiration to applaud these great designers. (Jesus Christ this sounds so crappy and cheesy....)